Rank Revival Blog

If you’re not first, you’re not finished.

For years, SEO’s, content marketers and basically everyone on the internet has drilled into our heads we need to create ‘evergreen content’.

But Google killed evergreen content a long time ago, and marketers have taken way to long to catch on. The latest Google leaks have proven this once and for all.

In this blog we’ll be exploring the what, why, how and when of updating your content. “One and done” may be dead, but simple refreshes live on.