Category: Content
How to Identify Content Decay to Avoid Traffic Decline
You’ve spent countless hours crafting the perfect blog post, only to watch its traffic dwindle over time. This phenomenon is known as content decay. Content decay refers to the gradual decline in organic traffic and search rankings for a specific piece of content. It’s a common issue that affects many websites, causing once-popular articles to…
Why Evergreen Content Doesn’t Exist (and It Wasn’t Just Google That Killed It)
As SEO’s I don’t know if there’s anything else we rant about more than building out your evergreen content. You’ve got a great brand, and great products but your blog sucks, it’s just news updates from 2017 that no one read then and definitely no one is going to read now. We need to start…
